The true power of social media is oftentimes ignored and at many times ridiculed. Personally, I find that many people think of social media solely as the apps on their phone that are used to post personal life updates, check… Continue reading

When I started using social media platforms in middle school, I was taught that I should never assume that anything I post is private. It’s a good rule of thumb – you shouldn’t be sharing anything online that you wouldn’t… Continue reading

Last week, I did an analysis of 7 Brew – a chain of coffee stands that is quickly growing – and their paid social efforts. In this article, I’ll look into a different strategy 7 Brew could use to grow… Continue reading

If you know me, you know I’m a coffee lover. That’s why when 7 Brew opened in my town, I instantly became a fan. 7 Brew is a little-known coffee stand franchise that sells an assortment of coffee and energy… Continue reading

Did you know that you can look up ads that are currently running on social media platforms? This week, I took a look ads that are currently running on Meta Ad Library. When you look for ads in this library,… Continue reading

I have a confession to make: I’m a social media manager who’s never set up an ad campaign. Shocking, I know. I’ve never had the opportunity to set one up. But it’s important to be able to spread a brand’s… Continue reading

TSSG is a business coaching based in Connecticut that works specifically with generator dealers. Founded in 2023, the company now works with over 75 generator dealerships across the nation, providing them with modern digital solutions to support the sales process.… Continue reading

On is an athletic brand which has recently been growing in popularity. Originally founded in 2010, the Switzerland-based company was called the “Fastest Growing Athletic Shoe Brand in [the] U.S.” by Forbes in 2021. It is known for its innovative… Continue reading

People are surrounded by stories every day, but they aren’t aware of it. Every single time a person in society opens their phone and scrolls through Facebook, Instagram, TikTok, or some other social media platform, they are engaging with stories.… Continue reading

Science isn’t a field of study that I am particularly strong in. As a creatively-minded person, there’s not a lot of room within the scientific field to be imaginative. However, with the ability of visuals to easily convey information, scientists… Continue reading