Authenticity and artificial both start with the letter A. That’s their only similarity. When it comes to social media, brands need to be authentic to build trust with their audiences. In his book Likeable, Dave Kerpen writes that “Organizations that… Continue reading

Any brand with a focus on selling or providing services to other brands and professionals should be on LinkedIn. Amongst all of the social media platforms, LinkedIn is purely business. Although it is only listed as the 16th platform in… Continue reading

Newspapers. Magazines. Radio. Television. Social media. Social media is arguably one of the most revolutionary innovations of the 21st century. According to Christiana Freitag in an article for the Ad Council, “From giving us new ways to come together and… Continue reading

When Threads launched, it seemed to be the only thing I would hear about on the news. After a couple months into Elon Musk’s tumultuous reign over Twitter, Meta decided to launch a similar microblogging platform to compete. The result… Continue reading

Within the coming week, I will be posting my first medium.com article, entitled “How AI is Affecting Content Creation.” And since the article is about content, what better way to spread the word than with social media content creation! In… Continue reading

My first experience managing social media accounts was in high school, when I ran the Instagram for the business club. Needless to say, I didn’t know what I was doing. The content was all over the place: I had no… Continue reading

I’m tired of reading LinkedIn posts.  I used to love LinkedIn. I even wrote a previous article on this blog about having to go without using it for a couple days. But now, LinkedIn has tired me. Occasionally, I log onto… Continue reading

Where do you go to look things up? Decades ago, people would go to their bookshelves and open an encyclopedia. Fast forward a couple years, and people would go to Yahoo or Google.  If you asked members of Generation Alpha,… Continue reading

When I was in elementary school, my teachers would always tell me not to use the words “What If” to start a question. This is probably the worst suggestion I received in my academic career.  The advice never made sense… Continue reading

Photo by Alex Beyer Sean Formantes is a graphic designer, content creator, and creative leader from Connecticut. He is a senior Graphic and Interactive Design major at Quinnipiac University, where he is also pursuing a graduate degree in Interactive Media… Continue reading