Content Strategy
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Doing Content Better!
A good content strategy is about finding a balance between the needs of the organization and that of its users. It ensures that users are able to access valuable and helpful content that supports the organization’s goals. But what happens… Continue reading
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Focusing on What Actually Matters
One of my favorite teachers ever was my high school marching band director. Apart from teaching a lot of music-related skills, he also had a strong interest in leadership – a passion which was then passed onto the other students… Continue reading
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Call Me Ethical
When I was in elementary school, there was a funny video of then President Obama circulating online. Someone on YouTube had taken certain words the president said in his speeches, and compiled them to sound like he was singing Carly… Continue reading
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Analyze Your Content
A new drive-thru coffee spot recently opened in my town. In the days leading up to their grand opening, the business decided to promote themselves by giving away free iced coffee samples at spots around town. One of these spots… Continue reading
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The Balancing Act
I have a confession to make. I’m a content creator, and I get tired of looking at content. It’s not that I’m not interested in content. I love content. I make content. I’m literally hired by a startup to create… Continue reading
Perfectly Imperfect 